Booth Design for Italian publishers L’Ippocampo for the Book Fair 2023 in Torino. Enter the mysterious universe of Yuko Higuchi and discover incredible creatures within the labyrinth.
Concept
The principle behind the booth's design revolves around the art of layering and evoking a sense of intrigue. The intention was to provide visitors with an immersive experience, allowing them to venture within the labyrinth walls and uncover curious creatures designed by the artist.
Booth Construction
The Stand Design
Inspiration for the design of L'Ippocampo's booth comes from Japanese artist Yuko Higuchi's wonderful illustrations depicting incredible characters often immersed in natural mysterious landscapes.Laura Micalizzi developed the design of this space with a brief from Sebastiano Le Noel, owner of L’Ippocampo and with the assistance of Diego Sebastiani.